Virtual Reality: Virtual Trend or True Reality

At first hearing, the term “Metaverse” may seem forced and trendy. However, there is a great deal of deeper content here. This article outlines how virtual reality may help firms develop a Metaverse strategy. 

What is Metaverse? 

Many explanations may be offered for the existence of the Metaverse, but we’ll go with the simplest: according to Mark Zuckerberg, CEO of Meta, the Metaverse will be created when virtual reality and augmented reality become more pervasive in people’s daily digital lives than conventional media. So, the metaverse is the current epoch when the new 3D Internet is where most of us are spending our time. In both our personal and professional life, this opens up a lot of doors for us. Virtual and augmented reality are technologies essential to the Metaverse’s functioning. 

What Is the Distinction Between Virtual and Augmented Reality? 

Virtual reality (VR) is more immersive than augmented reality (AR) because it replaces the real world with a completely fake one. On the other hand, augmented reality adds computer-generated details to the real world. 

Virtual reality needs more advanced technology and powerful processors than augmented reality to give a truly immersive experience. Augmented reality could be used by more people because it can be used on mobile devices like phones and tablets. 

How do these technologies help businesses? 

  • Available anytime and anywhere 

  • Saves time and money 

  • Makes learning faster, more flexible, and easier to remember 

  • Reducing the duration of onboarding and training 

  • Increase sales by utilizing more persuasive advertising 

  • Expanding their remote options is crucial for attracting and keeping talent 

  • Utilizing VR and AR effectively for meetings, training, education, and other industries 

Examples of Useful Utilization of VR and AR in Different Industries 

Virtual reality (VR) and augmented reality (AR) have seen increasing use across a variety of businesses in recent years. Clients will be able to get more information at the point of a smartphone thanks to augmented reality and virtual reality. 

  • Artificial Intelligence and Machine Learning 

Augmented reality and artificial intelligence are separate but complementary technologies. Smaller, faster, and more accurate AI models will be the engines of AR functionality, given their ability to track and understand the 3D world.  

Commonly, developers will take input (such as photos or audio) from a scene, feed it into an AI model, and then utilize the results of the model to activate effects in the scene. For example, object detection, speech recognition, translation, and others. 

  • Sales & Marketing 

Virtual prototypes are appealing to clients who are ready to buy. When trying to sell a product that isn’t available yet or doesn’t exist yet but can be imagined, virtual reality presentations are better than other ways. It can help in business because it makes the intangible seem more real. There are a lot of real-world examples of how VR can be used to increase sales, shorten the sales cycle, and increase project costs. Adding a virtual property tour to a proposed project changes the game, so real estate is a natural fit. 

Most of the time, it’s enough to have a 360° view of a product from many predetermined points of view with predetermined animation. It is very helpful to be able to bring the demonstration to a meeting right away on a mobile device. It makes sense to invest in solutions when it comes to a high-priced, high-margin product like ultra-luxury real estate. 

  • Education 

Virtual reality and augmented reality present new opportunities to the classroom. By establishing an alternative world, they interest students in their studies and assist teachers in sparking a love for certain subjects. 

Augmented reality uses a tablet or mobile device. Bring your device might speed up the worldwide adoption of virtual reality technology by encouraging students to use their gadgets in the classroom. Students may digitally put an object into their surroundings and interact with it intuitively with only a few clicks. AR cannot compete with VR in terms of immersion, but it has the potential to increase student engagement and recall of key knowledge, which is the goal of education. Both visual technologies have the potential to be used in the classroom. 

  • Healthcare 

There are a lot of good responses to the question “What are the benefits of a metaverse in the healthcare industry?” The metaverse can eliminate geographical obstacles that make it difficult for patients and doctors to communicate. Through metaverse virtual worlds, patients and doctors can communicate in real-time. In addition, metaverse virtual reality simulations might facilitate future doctors’ interactive and comprehensive education. 

In these times, virtual and augmented reality have become a new stepping stones. This is a big step forward in realizing the promise of the metaverse. Utilizing metaverse technologies gives you a lot of possibilities to grow your business. The Agiliway team is competent in this matter and ready to help create a high-quality and functional solution. 

Updated: 5th January 2023 — 8:12 am